Brian Tetamore
Twenty-seven years in broadcast television and corporate media, I’ve learned the art and skills of visual communication. I’ve produced personal testimony, music videos, to live talk shows, skits, corporate branding, all the way to equine therapy for troubled teens and more.
And yet we are going through the most dramatic revolution from linear visual communication to everywhere always on everywhere connected digital platforms at a pace where no one really knows where we will end up. Everyone can participate. The individual controls their consumption. But the powerful tools we’ve created are learning more about us than we know about ourselves. And that data can and sadly is being used to influence, coerce, and even destroy us.
Technology is making a bid to remake us in its own image. They only question is will we hold onto what it means to be human?
This is defining time in human history like no other. Where in the 1940s and 1950s we developed weapons of mass destruction capable of wiping us off the face of the planet, today we have a new shiny tool – Artificial Intelligence. Its promise has seduced hundreds of billions of dollars for investment and has governments clamoring for its capacity to micro-management masses.
Just as Robert Oppenheimer, the inventor of the atomic bomb said, “What have we wrought,” inventors of AI are publicly warning that this promising new technology will replace the need for people. The fear of a Sky Net from the movie Terminator is real.
One leading AI engineer admitted, “We built it, we trained it, but we don’t know what it’s doing.” We are creating machines that make decisions faster than we can comprehend. But those machines are not using logic and reason and morality to make those choices. Artificial Intelligence does not think like a human.
What could possibly go wrong?
